Sergio Marchionne Quotes

People always want cars. It's a huge industry, and there's always new product coming out.

The problem with the auto industry is layered upon the lack of consumer confidence. People are not buying cars. I don't care whether they're or American cars, or international cars.

In every phase of the automotive industry, certain factors have been more important than all others in relation to the way the automobile has looked. Phase One is really the Ford story. Function and production were the most important considerations. The automobile was an invention, and it looked like one.

The hundreds of thousands of men and women at Toyota operations worldwide - including the 172,000 team members and dealers in North America - are among the best in the auto industry.

I believe the auto business is a highly comprehensive and complicated business. It's not that easy for people simply to enter and ruin the whole thing.

Tesla is becoming a real car company.

It seems to me a lot of drivers have lost their personalities or are not able to express themselves. However, it's a very commercial market, and manufacturers have a far bigger say than ever before.

There is a lot of development to be done at Toyota. It will be tough in the beginning, but the chances are very good, so that is why I decided on this team in the first place.

Sometimes people are looking for, 'What's the next Tesla car? What's this really cool, super-specific thing that people are going to want?' But I try to be just like a Ford truck. They sell a lot more Ford trucks than they do Tesla cars.

The American auto industry is blowing up like a 1976 Ford Pinto.

I enjoy trying to develop a car and Mercedes are one of the biggest car manufacturers in the world.

I think cars encapsulate the history of innovation and style - it's the other side of the coin of the car being public enemy No.1.

I've always been into cars. Cars are part of our genetic makeup. It's unavoidable.

The automobile engine will come, and then I will consider my life's work complete.

As the son of a racing car designer and mechanical engineer, I was exposed to motorsports from day one.

I alienated the automotive industry by saying that cars should be lightweight and compact.

As a car lover, I ask myself, 'What am I going to be buying in the future? Will it be a boring, underpowered, dorky car because the government tells me I shouldn't pollute? Or do I come up with a cool-looking, sexy dream car that is also part of the future?'

Conserving fuel is fine, and it was great in the past. The problem is that the drivers don't have to do it. It's all done electronically. You sit there, and it saves fuel for you, and that defeats the purpose.

Ultimately, auto designers need to overcome market challenges with innovative design solutions. The automotive industry is at a turning point with environmental and economic conditions on one side and breakthrough technology on the other, so it will be fascinating to see how these design leaders envision the future.

Any car designer always dreams about designing their own car - if they say they don't, they're lying... For me, it was never about starting my own company just to make another car.

Back in the mid-1970s, we adopted some fairly ambitious goals to improve efficiency of our cars. What did we get? We got a tremendous boost in efficiency.

The automotive X Prize, to a great degree, is focused on addressing petroleum usage and carbon emissions.

My motivation for starting Fisker was simple: I thought there must be a market for beautiful, exciting, fast, environmentally friendly cars. The car is probably the only product you can still fall in love with and have a relationship with.

I bet the people who are in the auto industry right now have more than 10,000 good ideas about what might work and what we need to do is not come up with more good ideas. We need to go and test as many of those good ideas as possible.

Nobody wants to buy a $60,000 electric Civic. But people will pay $90,000 for an electric sports car.