Frank Luntz Quotes

Dr. Rosenberg has brought the simplicity of successful communication into the foreground. No matter what issue you're facing, his strategies for communicating with others will set you up to win every time.

You can't be focussed without really great communication

"Win" is about the specific use of specific words to connect you to your employer or employees, politicians to voters - and frankly, to help people win debates, have discussions, and improve the level of communication.

For a very great many years, I asked this question: ‘To communicate or not to communicate?’ If one got himself in such thorough trouble by communication, then of course one should stop communicating. But this is not the case. If one gets himself into trouble by communicating, he should further communicate. More communication, not less, is the answer.

I consider it a good rule for letter-writing to leave unmentioned what the recipient already knows, and instead tell him something new.

Style is important, but content comes first.

The single most important lesson of effective communication is this: Focus on clarity. Concentrate on precisions. Don’t worry about constructing beautiful sentences. Beauty comes from meaning, not language. Accuracy is the most effective style of all.

I counted solely on the clarity of expression of my work to gain my ends.

If, at the close of business each evening, I myself can understand what I've written, I feel the day hasn't been totally wasted.

Just because somebody hears something you say, or reads something that you write, doesn't mean you've reached them.

I'm not going to Russia and tell them to go to hell and think - that's not the way things are done. You chip away at something and you hope that there will be dialogue and that the situation can get better. You don't just go in there with guns blazing and say well, to hell with you because they're going to say to hell with you and get out of the country.

If there is one general law of communication it is that we never communicate as effectively as we think we do.

A good message will always find a messenger.

We're finding [texting] 11 times more powerful than email [for communicating with kids].

Roy received my comments with a forced smile. "Hardy, didn't I warn you not to date a woman who reads?" Hardy seemed amused by my outspokenness. "Keeps the arguing to a minimum," he replied. "No point in trying when I know she's going to win.

"If I make deposits into an Emotional Bank Account with you through courtesy, kindness, honesty, and keeping my commitments to you, I build up a reserve. Your trust toward me becomes higher, and I can call upon that trust many times if I need to. I can even make mistakes and that trust level, that emotional reserve, will compensate for it. My communication may not be clear, but you'll get my meaning anyway. You won't make me "an offender for a word." When the trust account is high, communication is easy, instant, and effective."

Communication is my thing.

Communication in every which way is everything for the leader.

Euripides was wont to say, silence was an answer to a wise man; but we seem to have greater occasion for it in our dealing with fools and unreasonable persons; for men of breeding and sense will be satisfied with reason and fair words.

The quality of business communications has become poorer in recent years as people avoid phone calls and face-to-face meetings, I can only assume, in some misguided quest for efficiency.

I don't care about preaching to the converted.

Effectiveness of assertion is the alpha and omega of style.

Social capital may turn out to be a prerequisite for, rather than a consequence of, effective computer-mediated communication.

A leader's ability to convey confidence and his ability to communicate effectively are similar.

Each time I have the urge in me to make a statement or send a message or to issue a manifesto, I don't bother to write a novel. I write an article and publish it in a popular newspaper, or I make a television appearance. I would not waste five years of my life in order to send to the Israeli readers a simple message such as, "Let us change a policy or stop the settlements," Or, "Let us strive for peace." This is not what it is about.