Colby Covington Quotes

The UFC isn't this whole glamor everybody thinks. They don't pay you right.

At the end of the day, does the UFC really like its fighters?

With the UFC it's like, you make okay money, and only if you're the champion do you make good money. So they're keeping the fighters deliberately poor so they'll keep fighting.

It's the power of the brand. We've never formally advertised.

While it was occasionally done here or there, nobody else had a figurehead like Walt doing it. Jack Warner wasn't on TV. Walt was the boss, but he had a real public profile and he used it to his advantage. And he became a household face.

Obama has made America cool again - and more than that, he's made his own brand arguably the most powerful the world has ever known.

As an entrepreneur, one of the biggest challenges you will face will be building your brand. The ultimate goal is to set your company and your brand apart from the crowd. If you form a strategy without doing the research, your brand will barely float - and at the speed industries move at today, brands sink fast.

You have to do what's best for the brand.

Great brands are meant to be great aggregators.

Design and branding are inextricably linked to the way in which society, culture, the environment, and business interact.

It certainly is a positive thing… having a trademark.

I think the healthier Bellator can be, the better it is for the entire sport, especially the athletes who - let's face it - need to be paid more. They need the opportunity to negotiate and have an option. Bellator definitely presents that.

I'm not sure what the UFC's agenda is when it comes to me. It's their show, their press. They can change to whatever they want to do at any point. They own this thing. They can do whatever they want.

That's what it's all about in MMA, we're not the highest paid athletes in the world, so when you can get the big money fights you have to take them.

I made more from sponsorship than I did from fighting. I did that for the longest time.

If you're a UFC guy, if you're a company guy, if the company likes you, they're gonna do the right thing, in terms of promoting you. They're gonna promote who they want, they're not going to promote the people they think can't get to that next level and can't help bring the company a lot more money and bring them into other avenues.

Building brands and helping people figure out their identity - as far as a business identity and everything - was kind of my niche.

I think the UFC does a pretty good job of backing me.

I would love to see Bellator come up and offer an opportunity for competition. Then, fighters could negotiate contracts, and they would not be limited to having only one opportunity, one option, where you have to take what's given to you.

I think what it is, is that fighters have become business people. I actually love what I'm doing. When you're a business person, sometimes you think of it as, 'Ah, it's work.' I love what I do, but then, on the other end, some guys do this as a living.

The general rule is that entrepreneurs need the fear of their brand's demise to make it magic. It is too safe to do it as a corporate subsidiary.

I got my hand slapped for talking about fighter pay. That was a big one. I had Dana White yell at me in front of, like, 20 other fighters.

The copycats are interesting because some of them branded themselves as 'WeWork of China,' which helped establish us before we were there.

In 1995, I had been chosen to make a short presentation about the state of the TV business at a company retreat in Santa Barbara. At the time, I felt we were not real competitors in network television. The studio wasn't prolific; we didn't have much of a brand.

In the beginning it was just about the business - now it's about the brand.