Sam Altman Quotes

To create something you want to sell, you first study and research the market, then you develop the product to the best of your ability.

Think about the market, think about the design, and think about who is going to design for that market. Hit the mark.

It had always made sense to me to build a business based on what people really wanted, rather than guess what we thought they might want.

The public don't know what they want; it's my job to tell them.

When companies try to guess what consumers want, they essentially make the choice for consumers.

The problem with entrepreneurship is we are often working really hard producing high quality products that no-one wants. The creation of stuff is not valued.

Television networks are a lot like automobile manufacturers or anyone else who's in commerce. If something out there catches on with the public... I guess you can call it 'market research.'

Certainly, the human race can be fickle, and times do change, but overall, the barriers to bringing a product to market - and understanding what 'the market' wants - have remained unchanged.

I think, when I see entrepreneurs, they tend to talk about the market and the industry - which is obviously very important, but the most important thing is you're product. What are you selling? And does it really have product-market fit?

A successful business must have a sound knowledge of its market and work on how its product or service will be different, stand out and improve people's lives. If you can ensure it responds to a real need in the market place, your business can punch well above its weight.

If enough people out there want a physical product, I'll be happy to make one. I'd say about 10,000 people is "enough."

It's not the consumers' job to figure out what they want

Creating demand is hard. Filling demand is easier. Don't create a product, then seek someone to sell it to. Find a market - define your customers - then find or develop a product for them.

So my resolution this year is: I'm not a money guy, but I want to make our next product a commercial success, so that people will say, 'Hey, there's a huge market out there. If you make a high-quality games that can touch people, it's going to do great business.

I think a mistake a lot of people make is to identify a target audience and then work backwards into creating a product for them.

If you can just learn to think about the market first, you will have a big leg up on most people starting startups.

You only get points when you make something the market wants. So if you work really hard on the wrong things, no one will care.

I mistrust anyone... if they're saying, 'Well, that market wants this,' and you're not part of that market.

When we have a corporation, we must know what the customer wants, what the customers needs. Also, the politician must know what the people want, what the people need.

But, the thing is, since I always had my own little shop and direct access to the public, I've been able to build up a technique without marketing people ever telling me what the public wants.

Go find out if you can make your product. Once you make it, stop projecting what's going to happen and go find out whether your product can sell. Find out whether someone is willing to take hard-earned cash out of their pocket and exchange it for your product.

There had to be a market in order for you to be successful in a business. The market had to need your business, or the product of it.

You can always change your branding or hire lawyers, but it's critical that you figure out if you have product market fit, and if you don't, figure out how to course-correct without getting stuck.

Launching a successful product or startup has little to do with luck. Any business that gains traction on the market is the result of very careful strategizing and market analysis, not to mention the development of an original product or service.

Too many bar owners built a bar for themselves... when they should have built what their market and demographic demands!