William McDonough Quotes
The Stone Age did not end because humans ran out of stones. It ended because it was time for a re-think about how we live.
Most major new scientific findings are conceptually different from what the current generation of scientists have learned and been used to. It takes some time for reflection and the death of the most recalcitrant scientists. For the new generation of scientists there is no problem. Today, even college students have little trouble thinking in the framework of Einstein’s Relativity, while that was a huge problem for most when Einstein fist published at the beginning of the 20th century.
William Andrews McDonough is an American architect, designer and author. McDonough is founding principal of William McDonough + Partners, co-founder of McDonough MBDC as well as co-author of Cradle to Cradle: Remaking the Way We Make Things and The Upcycle: Beyond Sustainability—Designing for Abundance. McDonough's career is focused on creating a beneficial footprint. He espouses a message that we can design materials, systems, companies, products, buildings, and communities that continuously improve over time.