Om Malik Quotes

If you can command a lot of attention, that's what is valuable, and many in the commercial ecology would like to have a piece of that attention.

What information consumes is rather obvious: it consumes the attention of its recipients.

I think getting people's focus, getting people's attention on anything has never been harder, because the media has done everything in its power to try and dissolve people's attention, shift it round absolutely all the time.

What information consumes is rather obvious: it consumes the attention of its recipients. Hence a wealth of information creates a poverty of attention, and a need to allocate that attention efficiently among the overabundance of information sources that might consume it.

I often think of it this way: The 21st century is going to be a war on the attention of humanity. Where civilization focuses its attention, I mean, that's what defines what the civilization cares about.

For all the sophistication of a world in which most of our waking hours are spent consuming or interacting with media, we have scarcely advanced in our understanding of what attention means.

The networks have a particular agenda, a particular model and structure. It doesn't have anything to do with content. This is not a dis on them - they are a business model, run by business people.

Sometimes I think that our culture lives in its soundbites.

They are servants to a fickle public; they must seize its attention by novelty, hold it by new injections of interest, and then move on to something else. A newspaper can risk boring its public at its own peril.

I think Hollywood, as it's been, will have to change because the model of Hollywood is "we'll make this content, and you guys buy it," but I don't think that's the future.

We're living at a time when attention is the new currency.

In a country where people's attention span is short and they are holding the clicker in their hand, and they got a hundred other options, you have to basically understand what the audience is responding to. If you don't, you're going to fail.

Television opens up some bloody great doors. That's the plus. The minus is the attention it brings.

Any person that you would want to watch your movie or see your show or read your book, there's a million other things that they could be watching or reading or doing.

UTV's uniqueness is that it is an integrated media company.

I'm not into the attention thing so much.

I have always said and maintained that I think being an RJ is the most difficult job in the media business. To have that energy and animation in your voice alone, to capture your audiences through your show, is entertainment in the true sense.

My definition of media? 'Anything which owns attention.' This could be a game or, perhaps, a platform. Ironically, the media tends to associate media with publishing - digital or otherwise - which, in turn, is too narrow a way to consider not only the media but also the reality of the competitive landscape and media-focused innovation.

In a media landscape that has grown in unimaginable ways, there are more projects that have come along now than ever. While the number of projects has grown, many players are vying for that audience.

Television is on a small screen, inside someone's living room, so you have to grab their attention while they are having dinner or cooking or doing something else.

We were an entertainment brand, and if we were going to compete in an era of incredible growth in the cable industry, I felt we actually needed to be entertaining.

I want to get in on how the media business is changing, how people are telling stories in new ways.

The beauty of the media business is all about what is next. You put your mistakes behind you. Learn from them and move on to the next project. Having some degree of success is integral to a risk-taking balance.

You want attention, you want to grab some of that airspace that exists out there in a world that's very difficult to get it because it's so competitive and to get it for more than a few seconds. Any attention is good and that can be what we would normally consider as bad attention so I wanted to make you aware of that dynamic.

A lot of television tends to assume that audiences don't have the attention span or the IQ to follow a lot of stuff.