Dana Walden Quotes
The development process is not that simple... When I started working at Fox in '92, the company had decided that dramas were dead: they weren't viable businesses and because newsmagazines were so efficient to produce and financially so much more tolerable than a drama. So that year, our company developed very few dramas.
Topics
Entertainment Industry
Fox
Business Viability
Content Strategy
Creative Decision Making
Creative Development
Creative Risk Taking
Financial Efficiency
Media Industry
Production Costs
Production Efficiency
Programming Decisions
TV Production
Television Programming
Tv Business
Drama Development
Citations
Littleton, Cynthia. "Dana Walden Reflects on Her Fox Career." Variety, Penske Media Corporation, 23 Jan. 2019.
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Dana Walden is an American businesswoman and the Chairman of Entertainment, Walt Disney Television.