Howard Raiffa Quotes
The best practical advice then is: try to maximize your expected payoff, which is the sum of all payoffs multiplied by probabilities.
Raiffa, Howard. Decision Analysis: Introductory Lectures on Choices under Uncertainty. Addison-Wesley, 1968.
Howard Raiffa was an American academic who was the Frank P. Ramsey Professor (Emeritus) of Managerial Economics, a joint chair held by the Business School and the Kennedy School of Government at Harvard University. He was an influential Bayesian decision theorist and pioneer in the field of decision analysis, with works in statistical decision theory, game theory, behavioral decision theory, risk analysis, and negotiation analysis. He helped found and was the first director of the International Institute for Applied Systems Analysis.