Lapo Elkann Quotes

Everything is customised, from my watches to my phone. I like my things to be different.

No two of our stores are the same.

I get very involved with my things, and they are not standard equipment.

I like everything rare - cars, shoes, clothes.

I need to make things mine. It annoys me to buy something that is imposed on me. When I have a suit made, I go to the Sicilian tailor Alessandro Martorana in Turin. I like shorter jacket sleeves and often fold the cuffs up. It's more modern that way.

Everything I wear is custom made.

My clients can choose their own colours and fabrics to have something unique in their wardrobes.

Rich Palm Beach clients all wanted the same kind of different thing.

The Royal Family doesn't go out shopping for their uniforms: they've got some guy sewing on all the ornaments in-house. You could say I've got my own in-house team as well.

I look for individuality in the artisans I work with for CoutureLab; a loving relationship with the product and care in the construction, along with the story behind it, make couture desirable to consumers looking for something that cannot be mass-produced.

In a machine age, dressmaking is one of the last refuges of the human, the personal, the inimitable.

Luxury is a state of mind.

It takes eight to nine months for a Berluti client to get a pair of custom-made shoes and it's fine. I was always against see now/buy now, as I don't think it's relevant to what we do and is not a good image of luxury.

The detail that goes into couture stuff is insane. Everything is handmade - every sequin, every double stitch.

I like to paint my own helmets. I design my own suit and boots, I like being unique in that way.

I'm one-time-only to the marrow of my bones.

The fantasy we had with pearls was always so luxurious and unique with a kind of rareness.

[To Oleg Cassini:] Just make sure no one has exactly the same dress I do ... I want all of mine to be original & no fat little woman hopping around in the same dress.

And he was feeling not-unique in the very best possible way.

Let's look different! I like monster movies, so why can't I have Godzilla's face on my boots?

I never wanted to be run of the mill.

If we'd put them in a vase in the living room, they would have been everyone's flowers. I wanted them to be my flowers.

There is no recipe for success - it is as unique as you are

Since you are like no other being ever created since the beginning of time, you are incomparable.

Luxury starts where functionality ends and where the true value is personal and so has no price or reason.