Satoru Iwata Quotes

Not all of Microsoft's businesses are successful, but they have every technology possible.

We should be investing where the public returns are greatest - that is in innovation.

Because these firms listened to their customers, invested aggressively in new technologies that would provide their customers more and better products of the sort they wanted, and because they carefully studied market trends and systematically allocated investment capital to innovations that promised the best returns, they lost their positions of leadership.

The three most important things in retail are location, location, location. The three most important things for our consumer business are technology, technology, technology.

Good, bad or indifferent, if you are not investing in new technology, you are going to be left behind.

The most essential thing for us was to get the business model right, then put the world-class technology under it to support it. At Merrill, that meant not doing what people expected.

No one has ever been able to stop the process and evolution of technology, not even I.B.M. That is going to continue. Those who grab it and move ahead with it will determine the future in this industry.

I think Microsoft will have to change. I think that the business of Microsoft, the company of Microsoft, is going to continue to succeed. But I think the business model of Microsoft is going to have to change.

We know that, when it comes to technology and the economy, if you're not constantly moving forward, then - without a doubt - you're moving backwards.

In business, success often depends upon the relative age of your ideas.

Today, the forces of competition, technology, and globalization have converged to spur innovation and to transform the way business is done in the securities industry.

Management innovation is going to be the most enduring source of competitive advantage. There will be lots of rewards for firms in the vanguard.

If you're not a risk taker, you should get the hell out of business.

I think it's doing very well. I'm pleased to see the concentration on semiconductors. I think this will help.

But Apple really beats to a different drummer. I used to say that Apple should be the Sony of this business, but in reality, I think Apple should be the Apple of this business.

Just believe in the future and direction of the capability that ARM has. Go deep and build a better future, both for the company and for its contribution to the industry. That's what I want ARM to do: invest more the future.

I think the idealism has always been marketing. Even back in the early days of Apple and the 'pirate' mentality, they were building a computer that they wanted to differentiate from IBM and Microsoft.

Any small business that's predicated on technological innovation and is differentiated and superior can expand globally very effectively using the Internet as a vehicle for promotion.

We will always work on technologies that are required in our market, which is India.

Boeing has won in the marketplace for 100 years because of innovation, and we need to continue to invest in innovation for the future. And our cash generation strength is what allows us to do that.

You balance sport and business by having a sustainable model for a club and by winning. Because winning makes people feel better.

A lot of companies are able to do without design. A few companies are able to do without creativity. A very few. Creativity is crucial to your business.

What's the word to describe the thing that all of us are trying to do, which is to found or work for or invest in a company that is the winner of all winners?

The key to industrial leadership is technology and design; of the two, technology is quantifiable and design is not. Technological improvements might make your product worth another $20. If you design something beautiful, what is that worth? It's worth whatever people will pay for it.

One of the things that slightly annoys me in business is that we use words like innovation. Young people often think innovation is about doing something new, but actually it's not. It's about doing something better than your competition.