Roger von Oech Quotes
Knowledge is the stuff from which new ideas are made. Thus, the real key to being creative lies in what you do with your knowledge.
Topics
Ideas
Inspiration
Knowledge
Lying
Problem Solving
Thinking
Originality
Innovation, Innovations
Creativity, Creators
Imagination
Intellectual Capital
Real
Keys
Creative Process
Cognitive Resources
Creative Thinking
Idea Development
Idea Generation
Inventiveness
Knowledge Application
Knowledge Utilization
Citations
von Oech, Roger. A Whack on the Side of the Head: How You Can Be More Creative. Warner Books, 1983, p. 7.
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Roger von Oech is an American speaker, conference organizer, author, and toy-maker whose focus has been on the study of creativity.