Cameron Dallas Quotes

I think the mistake a lot of people make with new media is they just focus on one thing. But any one thing - just doing podcasts or just having a website or just doing television - isn't enough anymore.

I always wanted to see if I could sell a movie to the public without doing any marketing because my philosophy was like, 'Hey man, I'm reaching my audience everyday. I'm twittering with them. I'm in direct contact with them on the podcast.'

I think Facebook is an extraordinarily important part of the Internet ecosystem, and having a robust presence there is a critical part of any brand (or company's) strategy.

The only people with power today are the audience. And that is increasing with Twitter, Facebook, and everything else. We cater to their likes and dislikes, and you ignore that at your peril.

We didn't join YouTube until late 2008 because when we first looked at it, honestly, I viewed them as a competitor. But then it grew to the point where if you wanted to be part of the conversation, you had to be on YouTube.

Prior to the online platform, I had to make sure I go around and have conversations and go to schools and make appearances. But now with online presence, I try to put out videos and different posts every day. I try to inspire.

Moving forward, the most successful people in the entertainment industry will be 50 percent social and 50 percent traditional, so working with Disney and being super traditional, it brought a whole different audience to me.

Instagram is a place for businesses to build their business.

Social media is kind of the same across the board, so you just have to know how to engage your audience, and you will be popular on any platform that comes up.

The key thing is, always put the right content on the right network, on the right platform, make it great, and then figure out how to monetize it.

I wasn't into social media at all, but when I decided I was going to put out my own music, I said, 'Okay, I'm just going to post it.' And that's when it started its rounds on the Internet, and people started to take an interest in me.

I think we live in this interesting point where if you know how to and you're interested in capitalizing on social media for good and for brand building, there's so much potential.

Twitter and social media have so changed the game for filmmakers, but especially for artists. It shrinks the world and gives chance to feel like they know you. But it's a blessing and a curse. It can help build you up, but there's also such anonymity.

I look at Twitter as brand building.

Social media can be a powerful tool to listen to, engage with and gain access to customers that you would otherwise not be able to connect with.

You've got to be very cognizant of the correlation between social media links and business because they don't always correlate as highly as people would like.

I think writers have to be proactive: they've got to use new technology and social media. Yes, it's hard to get noticed by traditional publishers, but there's a great deal of opportunity out there if you've got the right story.

We use social media as an adjunct to my total media/market outreach.

I personally never got the gist of Facebook and Twitter.

You could have a zillion Facebook followers. Those people don't buy records. It's about a hundred to one...Record companies, they don't have any money, so they see social media as the free marketing... So... 'Billy, light yourself on fire and stand upside down, and that'll market the record.'

When people are making the decision to put a piece of content online, they really do truly want to get it in front of the largest audience.

I think Facebook, Twitter and YouTube are the cornerstones of any social media strategy.

One of the hardest things to do when you launch a channel is find a voice.

The whole point of social media is continuity and continual engagement.

The most important thing is readers. I've got a huge Twitter following, but I don't really think it sells books; I don't think a huge Facebook following sells books - although these things aren't bad, of course.