Richard Branson Quotes

Money is not the motivating force. It's nice to have money, but I don't live high. What I enjoy is running the business.

I think the most important thing is to achieve what you set out to achieve. Just being a CEO in itself is not success. I would not relate success to a title or a position.

That my business success is equal to my personal life.

I don't think about financial success as the measurement of my success.

I think that focusing on the money, on the business, is not enough.

There is no evidence that success in business will make us happy people or allow us to have happy families.

I've always made a clear distinction between making a life and making a living.

I've discovered that the standard all-American dream of fame and fortune is not success for me. Success for me is simply the joy of working - doing good work - and then bringing that joy home to my family. But if what I do in my work doesn't enrich my life with my family, I'm doing the wrong thing.

Money definitely does not equal success in recording.

I don't really measure success by anything other than if I am happy. That is success to me. Am I happy waking up every morning? And despite the challenges of running my own business, do I look forward to going to work? Absolutely.

Business is not the aim of life; it's a game.

I think the American Dream used to be achieving one's goals in your field of choice - and from that, all other things would follow. Now, I think the dream has morphed into the pursuit of money: Accumulate enough of it, and the rest will follow.

I have no ambitions beyond being comfortable in what I do for a living - and earning a living.

I don't have to be a 'gazillionaire;' what's important to me is to just being able to work.

I do know some of the world's richest people. In monetary terms, they all performed very well. In terms of a fulfilling life, I am less sure.

You cannot be happy with your family while being personally unhappy with your work. It's a Catch-22 kind of thing.

Just because my bank account hasn't swelled astronomically I don't consider myself any less of a success.

I'd rather be useful than rich. It's more essential to feel you're doing something that's worth doing, rather than making a lot of money.

You want to strike that happy medium: the balance of being able to find creative satisfaction in your profession, be able to afford a roof over your head, but still have the freedom to live a relatively normal life.

Well, you know, if you get into the profession because you think you can make a lot of money, you can never become successful.

The money isn't a lure. I've done very well out of this business.

I've never worked to make money. I understand we've got to eat and all that, but I never said I want to be a multimillionaire or a billionaire. To me, that's of no significance. I work to have the accomplishment.

Personally, I've never done things just for money.

When you're working and making money, that's all good, but there has to be something that provides a substance, I think.

My goal isn't to make money, it's to try and survive and make a point.