Max Handelman Quotes

If people like you, they'll listen to you, but if they trust you, they'll do business with you.

Would you want to do business with a person who was 99% honest?

The greatest asset, even in this country, is not oil and gas. It's integrity. Everyone is searching for it, asking, 'Who can I do business with that I can trust?'

In my lifetime, as a younger man, you were assumed to be an honest person. Your word was your bond, and a handshake was as good as a contract in business.

And I really believe good journalism is good business.

In the end, you make your reputation and you have your success based upon credibility and being able to provide people who are really hungry for information what they want.

Honest always sells. Always has, always will.

Unless you can fake sincerity, you'll get nowhere in this business.

Everybody is watching you every minute anyways. If they think the message you're sending out is phony, they're going to say, 'Who does he think he is?' It's again good business. But it is also an obligation.

I believe 'credibility' is one of the biggest issues yet to be addressed by Internet advertisers.

As a small businessperson, you have no greater leverage than the truth.

If there's one thing that I have in this business, it's respect.

Once you are known, people start banking on you and see if your other projects are successful or not.

We win more business, not because of pitching but because clients say, 'We like the work you're doing.'

Let us prove to the world that good taste, good art, and good writing can be good selling.

Above any commercial success one might enjoy, one's reputation for honesty is the most important thing

Business really has to work its way back. It has to re-earn the trust of its broad sets of constituents.

In banking or insurance trust is the only thing you have to sell.

As I look back, I understand what [the record company] was getting at. They were trying to market a record and make it as commercially acceptable as possible. It hurt me and my credibility with critics.

Success is what sells.

Making promises and keeping them is a great way to build a brand.

If we are not trusted, we have no business.

People trust me. I sell sincerity.

Truth is sacred; and if you tell the truth too often nobody will believe it.

Without character, there is no credibility; and without credibility, there is no trust.