John Quelch Quotes


Instant, soluble coffee has long been the unspeakable wasteland of the coffee business. Conventional wisdom would be that no premium brand should go near it. But Howard Schultz's vision from day one has been to bring quality coffee to the mass market.


Citations

Quelch, John. Quoted in "Starbucks Takes on Instant Coffee." The Wall Street Journal, 17 Feb. 2009.

Related Quotes

John Quelch
John Quelch
  • Born: August 8, 1951
  • Nationality: American
  • Profession: Educator

John Anthony Quelch CBE is the Leonard M. Miller University Chair Professor, Vice Provost for Executive Education and Dean of the Miami Patti and Allan Herbert Business School at the University of Miami. He is also the Charles Edward Wilson Professor of Business Administration Emeritus at Harvard Business School and Dean Emeritus at the China Europe International Business School, Shanghai.