Sean Lock Quotes

I'm the most successful filmmaker in the country; what do I need PR for?

The art of publicity is a black art; but it has come to stay, and every year adds to its potency.

I've never played the PR game.

I don't have a publicist.

Buzz and the right publicist are not only important but crucial in show business.

Writers say many true things about their own experiences with publicity and promotion.

I don't stage my own publicity.

I basically look at PR as something you do if there's an object in mind. But my ego doesn't need it.

We've got to make sure we keep the media attention on us; being on telly and in the papers gets people interested.

Some people do believe that any publicity is good publicly, but I don't. I would never want to be in news for rumours.

Some are born great, some achieve greatness, and some hire public relations officers.

There is no such thing as bad publicity except your own obituary.

Interviews are usually a follow-up, like a press junket or a publicity junket, or something like that, and I'm not doing any of that right now. I don't have any axes to grind.

I must have done about 25,000 promos.

To pursue a career in Hollywood you have to have a personality bypass. Look at the top 20 stars in the world - there's probably only two actors among them. Hollywood's not about you as an actor. It's about your currency, what you 'bring to the table'. And I've never been one to jump through hoops for anyone.

As long as my face is on page one, I don't care what they say about me on page seventeen.

There's not a lot of original ways to get attention in the press.

I understood public relations and always maintained a high profile.

Marketing is what gets you noticed, and that side of it something - this side of it, if you like, doing interviews - is the side of it that I least enjoy, and yet is 50% of the project.

Many a small thing has been made large by the right kind of advertising.

I know actors who court personal publicity because they believe no publicity is bad publicity.

When a movie star sits and talks to you, it's almost always, and only, because she's promoting something.

A dozen men in good suits and women in silk dresses will circulate smoothly among the reporters, spouting confident opinions. They won't be just press agents trying to impart a favorable spin to a routine release. They'll be the Spin Doctors, senior advisers to the candidates

A lot of the stuff I do in terms of PR, I learned it from Muhammad Ali.

Let me tell you what the truth is... I have learned one thing in life: there is no such thing as bad press. There is not. That's a fundamental truth. The more bad things said about you, the more power they give to you.