Nirmalya Kumar Quotes
If you do not clean up, you won't be stronger in the long run.
Citations
Kumar, Nirmalya. "Kill a Brand, Keep a Customer." Harvard Business Review, vol. 81, no. 12, Dec. 2003, pp. 86-95.
Related Quotes
Nirmalya Kumar is professor of marketing at Singapore Management University and a distinguished fellow at INSEAD Emerging Markets Institute. He has served on the Boards of ACC Limited, Ambuja Cements, Bata India, BP Ergo, Defaqto, Tata Capital, Tata Chemicals, Tata Industries, Tata Limited (UK), Tata Unistore, Ultratech, and Zensar Technologies.