David Carson Quotes
If I'm doing a logo, I'll do it in black and white. Once the form is feeling right, only then do I start exploring the color palettes. A good example was the process of rebranding the Salvador Dali Museum. I did at least 100 versions in black and white.
Citations
Carson, David. David Carson Teaches Graphic Design. MasterClass, 2022.
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David Carson is an American graphic designer, art director and surfer. He is best known for his innovative magazine design, and use of experimental typography. He was the art director for the magazine Ray Gun, in which he employed much of the typographic and layout approach for which he is known. In particular, his widely imitated aesthetic defined the so-called "grunge typography" era.
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