Claude C. Hopkins Quotes

That's really my goal, is just to be a kind person who knows how to speak their mind and get their points across.

"Which side are you on" asks a question. That's one of the most powerful, persuasive ways to make a case, to say something, to advertise something or to communicate it. Don't make a statement. Ask a question.

One of the issues I kept saying to my students is you have to learn to interrupt. When you raise your hand at a meeting, by the time they get to you, the point is not germane. So the bottom line is active listening. If you are going to interrupt, you look for opportunities. You have to know what you're talking about.

Speak up. You have to project! If people can't hear you, it doesn't matter what you say.

There is literally no such thing as an idea that cannot be expressed well and articulately to today's voters in 30 seconds.

Lower your voice and strengthen your argument.

The genius of guys like Lincoln and Reagan and FDR - the great communicator leaders - is that they're actually educators, so they understand when they use a phrase that they have to explain it, because, by definition, you won't understand it or they wouldn't need to be using it.

Whenever I have a message to get out I seem to find a way to get my message out.

When we launched a new company, I reviewed the ads and marketing materials and asked those presenting the campaign to read everything aloud to test the phrasing and concept. If I could grasp it quickly, then it passed with muster. We would get our message across only if it was understandable at first glance.

We can speak very much to the purpose and yet in such a way that the whole world cries out in contradiction: namely, when we are not speaking to the whole world.

When you say something, make sure you have said it. The chances of your having said it are only fair.

Whatever the hell happens, say, 'This is what I need.'

I think the most important thing is to, without belligerence, stand up for what want. Argue compellingly if someone tries to change your script.

It's not enough to be right because he [Rick Perry] is right, you got to be persuasively right, got to be intellectually agile, and I think he can do it.

Great communicators leave their audiences with great clarity.

Ads push the principle of noise all the way to the plateau of persuasion. They are quite in accord with the procedures of brainwashing.

Effectiveness of assertion is the alpha and omega of style.

Even when I was wrong, I got my point across.

You shouldn't need an excuse or a way to ease out.

When you are obliged to make a statement that you know will cause displeasure, you must say it with every appearance of sincerity; this is the only way to make it palatable.

Being assertive and somewhat really firm has to be backed up with being fair.

I knew well that the only way I could get that door open was to knock it down; because I knocked all of them down.

There is a loving way with words and an unloving way. And it is only with the loving way that the simplicity of language becomes beautiful.

All the great speakers were bad speakers at first.

True communication depends upon our being straightforward with one another... But the best way to communicate may be just to sit without saying anything.