Saul Bass Quotes

The simpler the message, the broader the meaning, in many respects.

Simple and to the point is always the best way to get your point across.

Uncommon things must be said in common words.

If You can't tell it to me in one sentence, they can't put it in TV Guide.

If you care about being thought credible and intelligent, do not use complex language where simpler language will do.

The more you say, the less people remember.

You have to work very hard behind the scenes, to make a message clear enough for a lot of people to understand.

No one ever complains about a speech being too short!

I am completely attracted to the idea of simplicity, or at least removing things that seem unnecessary when trying to get an idea out there.

We've learned a bunch of things; when you send a message to people, keep those messages short. Imagine walking up to a girl in a bar and going into a four-minute speech about how great you are. No one wants to hear that.

Making noise is easy; making stuff people understand is an easy thing to do.

A genius knows how to make himself easily understood without being obvious about it.

Communication is about being effective, not always about being proper.

I've always been very aware of what I'm saying, but I'm also aware of what you're saying. I always want to make sure that my point is clear.

Aim for brevity while avoiding jargon.

We need a new model: If you can't explain it, you can't sell it.

If you can’t fit your argument on a bumper sticker, you’ve lost the debate.

I still remember the first acronym I learned, BLUF: Bottom Line Up Front. I still try to communicate that way. No reason to dance around getting to the point.

A book should be luminous not voluminous.

Whatever you want to teach, be brief.

Sometimes one has to say difficult things, but one ought to say them as simply as one knows how.

You can say a lot in a little time, if you stick to words of one syllable.

The simpler you say it, the more eloquent it is.

Never be so brief as to become obscure.

Aiming at brevity, I become obscure.