Simon Sinek Quotes

The wonderful thing about Apple technology is just how intuitive it is.

People everywhere love Windows.

I think Apple is a great device company.

A well-conceived product excels at what it does. It's close to being functionally flawless - like a Ziploc bag, a radio from Tivoli Audio, a Philips Sonicare toothbrush, a Nespresso coffee maker or Google's home page.

Apple products aren't simple technologies by any stretch, but there is a beautiful simplicity to them.

People don't want lots and lots of single purpose devices. They do not want to have to learn how to set up something for photos, another thing for music, another thing for video.

For many people my software is something that you install and forget. I like to keep it that way.

Computers are scary. They're nightmares to fix, lose our stuff, and, on occasion, they crash, producing the blue screen of death. Steve Jobs knew this. He knew that computers were bulky and hernia-inducing and Darth Vader black. He understood the value of declarative design.

Users do not care about what is inside the box, as long as the box does what they need done.

People appreciate a good product, a stable system. They want to communicate easily and use a product that just works.

People think of Apple as a maker of excellent premium hardware. In fact, many reviewers regard Apple devices as the best you can buy.

That's the great thing about Apple: it's very focused on the things that we know how to do very well and not try to extend ourselves to areas that we know very little about or don't have a lot of expertise in.

Apple excels at taking existing concepts - computers, MP3 players, conceit - and carefully streamlining them into glistening ergonomic chunks of concentrated aspiration.

As the technology matures, it becomes less and less relevant. The technology is taken for granted. Now, new customers enter the marketplace, customers who are not captivated by technology, but who instead want reliability, convenience, no fuss or bother, and low cost.

Walt loved technology. He didn't understand it half the time, but the beauty of good technology was that he didn't have to understand it. Just use it.

I am very proud to align myself with Miken - a brand known as an innovator and leader in the development of high performance sports equipment.

The computer seems easy because Apple makes the products so easy to use at home. It's the simple things, like getting the TV set up or getting the speakers to work. That drives me crazy.

I imported the first Mac into England in 1984; you know, the beige box. I imported what I think were the first four that came into England. I never opened the instruction manual. That was the best thing about it.

One of the problems with computers, particularly for the older people, is they were befuddled by them, and the computers have gotten better. They have gotten easier to use. They have gotten less expensive. The software interfaces have made things a lot more accessible.

Technology is supposed to make our lives easier, allowing us to do things more quickly and efficiently. But too often it seems to make things harder, leaving us with fifty-button remote controls, digital cameras with hundreds of mysterious features and book-length manuals, and cars with dashboard systems worthy of the space shuttle.

Apple makes beautiful products. I own a Mac Pro, a Mac Book, a Mac Mini, an iPad, an iPhone, pretty much the entire collection.

Like many people out there, I'm inspired by the level of attention to detail, design and execution of Apple products.

My goal is to simplify complexity. I just want to build stuff that really simplifies our base human interaction.

Linux has definitely made a lot of sense even in a purely materialistic sense.

Linux has never been about quality. There are so many parts of the system that are just these cheap little hacks, and it happens to run.