Tim Wu Quotes

Popularity isn't just something that happens. You have to give something in exchange for it, and that's the dangerous part of the process.

I kind of woke up one morning and was like, 'Oh I see what's happening, I get everything'. I woke up and was like, 'I get it, I'm a product.'

Anyone who knows the marketing world knows that ideas come and go, and people latch onto things and think of them as a kind of solution.

I will tell you that we're all human beings, and we all care about what people think of us. But in general, their outlook is, "We're not looking at opening night numbers. We're not looking at opening night box office. We want this to be part of the reason you come to our service."

There’s this idea that somehow you’ve got to keep changing things, and as often as possible. Maybe if people just decided not to buy anything for a while, they’d get a chance to think about what they wanted; what they really liked.

Selling concerns itself with the tricks and techniques of getting people to exchange their cash for your product. It is not concerned with the values that the exchange is all about. And it does not, as marketing invariable does, view the entire business process as consisting of a tightly integrated effort to discover, create, arouse and satisfy customer needs.

The challenge when you think about product distribution is: how are you competing for potential customers or potential members time?

The way that we tend to think about privacy is not that you have to keep everything secret, it's not that you can't share anything with other people - it's that you have control over the dissemination of the information about you.

Somewhere along the way, the idea, which I think was initially to get some fair transaction between people, went out the window. And what came in was, the most you can get and the least you can give. That's why cars are the way they are nowadays. It's just an erosion of all the things that were true and right about the original idea.

I think the key is that you come out with products which are embracing and true to the brand.

I'm speaking to you from Silicon Valley, where some of the most prominent and successful companies have built their businesses by lulling their customers into complacency about their personal information. They're gobbling up everything they can learn about you and trying to monetize it. We think that's wrong. And it's not the kind of company that Apple wants to be.

People will buy the car just because it's a great car. We want them to think it's excellent value for money and then, oh yeah, it happens to be electric.

I always went in with a very specific idea of the sound I wanted, and once I'd recorded I'd try and make it sell as much as I could, but I only went in thinking of a sound I wanted. So, it's no surprise to me that he got the hit and I didn't. But what I realized was that he did dress it up nicely, and my god, he does sing on key well.

Our business is not based on having information about you. You’re not our product. Our product are these, and this watch, and Macs and so forth. And so we run a very different company. I think everyone has to ask, how do companies make their money? Follow the money. And if they’re making money mainly by collecting gobs of personal data, I think you have a right to be worried.

There is plenty of time to argue with new ideas later. They key is to take careful notes first and debate second.

When something online is free, you're not the customer, you're the product.

People buy ideas, they don't buy photographs.

Our first idea is a grand opening, a big launch, a press release, or major media coverage. We default to thinking we need an advertising budget. Our delusion is that we should be Transformers and not The Blair Witch Project.

But if the cow is purple, you'd notice it, OK? The thing that's going to decide what gets talked about, what gets done, what gets changed, what gets purchased, what gets built is, is it remarkable? And remarkable's a really cool word 'cause we think it just means neat, but it also means worth making a remark about, and that is the essence of where idea diffusion is going.

Labels want to capture a certain market of kids and blah blah blah, and it's true, I just never think about that stuff. It's all part of a chain that's moving along, but this phase of music has to switch.

I think a mistake a lot of people make is to identify a target audience and then work backwards into creating a product for them.

I think the central metaphor of the movie is this notion of what the advertising industry does. In order to make someone want to buy something, they first have to make them feel bad about who they are in order to sell them that thing which will make them whole again, and happy again.

How did we get to the point where we're paying for bottled water? That must have been some weird marketing meeting over in France. Some French guy's sitting there, like, "How dumb do I think the Americans are? I bet you we could sell those idiots water."

If you want to promote anything, all the work that you put into it is basically promoting the idea of it so that people will go for it. And if they don't go for it, you can't institute it. You can't do it.

Knowledge is the stuff from which new ideas are made. Thus, the real key to being creative lies in what you do with your knowledge.