Jimmy Iovine Quotes

Any real record person knows that the number one most powerful marketing tool when it comes to music is repetition.

The music business is the most childish business in the world. Nobody knows what they're selling or why, but they sell it if it works.

Commercial music, for the most part, is popular music and you always have to keep that in mind.

It's always the music first for me. But if the music isn't selling, there isn't gonna be no business. So you gotta make sure music is always the first priority.

Recorded music is more a marketing tool than a revenue source.

I just want to get my music out and make sure that it's heard in the right way.

I enjoy touring. I enjoy recording the music, I enjoy dreaming it and I enjoy performing it. I also definitely enjoy selling it, because I like to eat.

You know, the record business is much different than being artist on stage.

When radio stations started playing music the record companies started suing radio stations. They thought now that people could listen to music for free, who would want to buy a record in a record shop? But I think we all agree that radio stations are good stuff.

I think that's the problem in a lot of music. We've got these record labels.

After you make good, quality music, then it's your job to go out there and promote it and to market it and to get it out there to the people.

The Philadelphia/New York world of the music business is a tough place to be.

I think it's a reflection of the music business in general, which to me seems very fragmented.

I love the music business very much.

Look at music for what it's worth around the world and not just America. In other countries, people are still buying CDs and going to record stores. But in America, it's all about digital. The game is breaking down. But, look at me, you need to know how to play the game the right way.

When I hear other artists talk, they talk about 'How come radio's not playing my song?' Well, you have to look at it under a microscope and know that each station is just trying to do what's right for their market, and it's scary for a radio station to add a song that they don't know how well it's gonna do for them.

The 'music industry' is not a term I use. I tend to concentrate on music, and the music business is something different.

Labels are curators of taste, and the best ones know how to monetize what an artist is trying to do.

I'm just an artist that makes good music and has a good idea to make money off of that.

'Magic' is a word that's too often misused in the record industry.

Back in the '90s, if you did mail order in music, you could make a good living doing it if you could hustle.

You know how it is with drawers and labels in the music business. They don't want anything to be complicated. They just want it simple, as simple as possible.

The record business has always mystified me. Sometimes there are reasons why things sell or don't sell that can't be understood by mere mortals.

Distributing the music is so easy it's moot. So now the delicate art of calling attention to your music means everything. Marketing is distribution.

As for the music business itself, the key things have not changed that much. It operates like any business and money still keeps things moving.