Rocco DiSpirito Quotes

I'm not the kind of person who is on television and in magazines every five minutes selling clothes or washing machines.

I have more contact with people who consume, for lack of a better word, my product than any other performers.

People complain that chefs aren't at their restaurants anymore, but I don't think that's the case at all. You see them on TV and you assume they're not working but they are.

I've done a dozen or two dozen infomercials.

Everything is designed to help you sell out.

I never saw anything funny in a car commercial - but that's OK. Whatever they wanted to do - it's their product and I'm the spokesperson, and I'm going to deliver.

When Lady Gaga says I am her inspiration, you reach kids between 12 and 18. Now I am like a brand - jeans, Coca-Cola.

Advertising in the past has been predicated on a mass market and a captive audience.

Advertising ought to work by telling you what it is you want to tell, you should understand what you want us to do, what you want us to think, where you want us to shop.

One incredible tool to accomplish bringing a product to the public is to put a face on TV shows, movies, and the actors in them by using good PR.

Advertising is the greatest art form of the 20th century.

There is no way for the American economic system to function without advertising. There is no other way to communicate enough information about enough products to enough people with enough speed.

Commercials capture your attention, that's all.

I have been invited to do something called 'Celebrity MasterChef' in England, which, of course, I can't do. It's complete nonsense. You have to be a decent cook to begin with. I'd be the joke one.

This isn't really a convention, This is really an infomercial. And every night we'll have a different infomercial and people view it with a certain level of cynicism.

Many a small thing has been made large by the right kind of advertising.

The more followers you have, the more you can promote your movie. You know? It's all, like, a business thing.

It always ended up that they said, 'Tony, are Frosted Flakes good?' And he would laugh and say, 'Good? Why, they're great.' And I said, 'Well, we've gotta do something with the word 'great' to make It explode. It has to really knock the packages off the shelves.'

When it comes down to my brand, We the Best, we're about the people and whoever is passionate and in love the way I'm in love when it comes down to the headphones I'm promoting.

When you say 'follow me on Twitter,' and you get 10 million people to follow you - you just leveraged your influence to add value to an app that you have no ownership in.

When you're on TV, you're still coaching, believe it or not. You're just coaching America, you're not coaching one team.

Advertising enriches life by quickening the imagination, arousing interest and enlarging the taste.

If you want to promote anything, all the work that you put into it is basically promoting the idea of it so that people will go for it. And if they don't go for it, you can't institute it. You can't do it.

My name itself is huge in Omaha. That's not a target I need to focus on because we know we can sell out.

When you are competing for attention and eyeballs, articulating value and evoking possibility and vision can be powerful tools.