Ryan Holmes Quotes

You can't make money on advertising; you just have to seed the clouds. What you're after is word of mouth.

When the product is right, you don't have to be a great marketer.

We don't put a dollar toward marketing or advertising. I think we're more efficient than Facebook.

Promotion and perception are synonymous twins of art marketing.

Other than that one year, Salon has been very cautious about the way it spends money. For instance, since last year, we've had virtually no marketing budget. It's just word of mouth. And our circulation continues to grow that way by breaking news stories.

The public don't know what they want; it's my job to tell them.

I'm selling a product, and I have to be out there; I don't have the option not to be.

People are in such a hurry to launch their product or business that they seldom look at marketing from a bird's eye view and they don't create a systematic plan.

Marketing is a core part of anything you do.

Tell your idea to whomever will listen, and you'll get valuable market feedback before writing a single line of code.

You must make the product interesting, not just make the ad different. And that's what too many of the copywriters in the U.S. today don't yet understand.

We are pushing hard to find quality advertising clients.

I'm looking for best practices constantly. Apple has beautiful design, beautiful product, incredibly functional. But mostly it's about picking product, getting behind it, marketing it and introducing it to a customer. What they've done just inspires me.

We do not invest in advertising... So racing is the best advertising for Ferrari.

You can't test great advertising. You can only test the mediocre. Not that I don't care about demographics. You have to understand who you're going after.

We're obviously going to spend a lot in marketing because we think the product sells itself.

The mistake isn't releasing something bad. The mistake is to launch it and get PR people involved. You don't want people to start amping up expectations for an early version of your product. The best entrepreneurship happens in low-stakes environments where no one is paying attention, like Mark Zuckerberg's dorm room at Harvard.

Marketing is what gets you noticed, and that side of it something - this side of it, if you like, doing interviews - is the side of it that I least enjoy, and yet is 50% of the project.

We didn't realize it at the time, but the release date, the ad campaign and the poster are so important.

The livelihood of the restaurant is dependent upon getting the word out.

American advertisers rely on 'essentially illogical' approaches to determine their advertising budgets.

If your plan is to put a product out there that people can see and understand, then by golly, we're going to get along just fine.

Advertising obviously helps with awareness, but if you look at some of the most successful companies, they're actually not generally ad-driven when it comes to customer adoption.

Apple has beautiful design, beautiful product, incredibly functional. But mostly, it's about picking product, getting behind it, marketing it, and introducing it to a customer. What they've done just inspires me.

Betting all your funds on the belief that you know what consumers want and are willing to pay for is like jumping into a river to test its depth - you'll need a lot of luck to stay afloat. To have a truly successful product launch, the conversations with your customers must start long before you write your first line of code.