William Bernbach Quotes

Is creativity some obscure, esoteric art form? Not on your life. It's the most practical thing a business-man can employ.

Entrepreneurship is essentially identifying the path that everyone takes; and choosing a different, better way.

Nobody talks of entrepreneurship as survival, but that's exactly what it is and what nurtures creative thinking.

Creativity is not just for artists. It's for businesspeople looking for a new way to close a sale; it's for engineers trying to solve a problem; it's for parents who want their children to see the world in more than one way.

Risk taking and the drive to pursue innovative ideas are the fuel that stokes the entrepreneurial spirit.

I probably have traveled and walked into more variety stores than anybody in America. I am just trying to get ideas, any kind of ideas that will help our company. Most of us don't invent ideas. We take the best ideas from someone else.

Creativity and business acumen don't always go hand in hand.

Creativity is bound up in our ability to find new ways around old problems.

Being an entrepreneur means being a creative businessperson.

Turning nothing into a business is cool.

Business is about more than just money. It's about being creative and innovative.

The people who built Silicon Valley were engineers. They learned business, they learned a lot of different things, but they had a real belief that humans, if they worked hard with other creative, smart people, could solve most of humankind's problems. I believe that very much.

Having a good idea is one thing, but persuading other people to buy it is quite another. Good inventors are polymaths: they think with their hands and their brains. They're experts in design, engineering and business.

Remember: if the most unique ideas were obvious to everyone, there wouldn’t be entrepreneurs. The one thing that every entrepreneurial journey has in common is that there are many, many steps on the road to success.

Ideas Are The Lifeblood Of Business. Capture Every Fleeting Idea And Drive For Change.

You ought to dream. All our biggest businessmen have been dreamers.

Only an inventor knows how to borrow, and every man is or should be an inventor.

The idea of an entrepreneur is really thinking out of the box and taking risks and stepping up to major challenges.

We in government should learn to look at our country with the eyes of the entrepreneur, seeing possibilities where others see only problems

Innovation and creativity are the juiciest parts of running a business.

Imagination plus innovation equals realization.

Successful entrepreneurs may hate hierarchies and structures and try to destroy them. They may garner the disapproval of MBAs for their creativity and wildness. But they have antennae in their heads. When they walk down the street anywhere in the world, they have their antennae out, evaluating how what they see can relate back to what they are doing. It might be packaging, a word, a poem, or even something in a completely different business.

It's the combination: big idea with a good entrepreneur: there's nothing more powerful. That's just as true [for] education and human rights as it is for hotel or steels.

Creativity is people who care enough to keep thinking about something until they find the simplest way to do it.

Enterprise is first creativity. You need creativity to see what's out there and shape it to your advantage. You need creativity to look at the world a little differently. You need creativity to take a different approach, to be different.