Marvin Bower Quotes
Convinced that behavior and conduct are every bit as important as skills and expertise, I sought to build the firm into an enduring, values-based institution.
Edersheim, Elizabeth Haas. McKinsey's Marvin Bower: Vision, Leadership, and the Creation of Management Consulting. John Wiley & Sons, 2004.
In the early 21st century America’s world image, credibility, and popularity had plummeted to new lows. The George W. Bush administration spent millions of dollars on public diplomacy – public relations, propaganda, and image building using the techniques of Madison Avenue to change the world perception of America. Veteran diplomats like Kissinger advised that the Bush was going about it backwards. If America did the right things, world opinion would appreciate it and America’s credibility will follow as it has throughout most of the 20th century. Most foreign politicians and journalists tended to agree. It had been Bush’s policies and practices that had been disliked. They were understood, it was argued, and did not need to be better explained—just changed.
Marvin Bower was an American business theorist and management consultant.
