Harper Reed Quotes
Campaigns are crazy things. They're half startup, half enterprise.
Topics
Campaign Fund, Campaign Finances, Campaign Fundraising
Campaign Strategy
Campaigns, Campaigning
Chaos
Public Opinion
Campaign Manager, Campaign Managers, Campaign Management
Electioneering
Media Relations
Political Strategy
Polling
Unpredictability
Crazy Things
Business Operations
Grassroots Activism
Organizational Complexity
Startup Culture
Voter Outreach
Marketing Efforts
Citations
Reed, Harper. Interview. The New York Times, 2012.
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The really good campaign consultants / strategists, take the reality of the candidate identity and get the most out of the strengths. Attempts to remake of reshape the candidate almost always fail.
Harper Reed is an American entrepreneur and former Head of Commerce at Braintree, a subsidiary of PayPal. In 2011, he served as Chief Technology Officer for Barack Obama's 2012 re-election campaign.