Mikko Hypponen Quotes

I was really fascinated by some of the things happening with Anonymous, the hackers group. I don't necessarily agree with everything they've done, but I thought it was a really interesting use of technology and the fact that there's a whole group of people who can take over systems and fight things from behind the scenes.

The government targets 'Anonymous' for the same reason it targets al-Qaida - because they're the enemy.

Success is a funny thing. It means different things to different people. For me, I am always pleased when people connect to our brand. It means we are executing in a manner that speaks to a wide variety of businesses.

I'm not affiliated with either Wikileaks or Anonymous - of course, it's not like I would tell you anyway if I were because the whole point is to be anonymous.

Anonymous is not an organization. It is an idea, a zeitgeist, coupled with a set of social and technical practices.

Xanarchy is like one big family... It's a brand; it's a lifestyle.

I always used to say, at the end of the day, I want Brockhampton to be like Paramount or something, and you don't really know who's behind it. You just think about Brockhampton and all the types of content we provide.

When Paul [Greengrass] was writing, he'd send me story ideas that he had. He was particularly interested in social movements and revolutions that had been happening all over the world, and how computers and the internet had helped those movements. He encouraged me to read a book about Anonymous, the hacker group called "white hat" hackers, meaning they're driven by ideology and social disruption as opposed to just greed.

This week a group of activists, known as Anonymous, hacked the Twitter account of the KKK. The KKK is furious. They said Anonymous is just a bunch of cowards who don't have the courage to show their faces.

I'm not a movie star. I'm a brand name. Van Damme is like Levi's. I go on vacation, and everywhere I go, people love me for my name, not for my movies.

It is hard to quantify the value of name recognition, but Donald Trump has gone from fame to international mega-fame. That has to be gargantuan when your business is your name.

You never know. Down the road you can do a lot of product categories. But I think you really have to build your core first and for people to know you and respect you for that.

In the beginning it was just about the business - now it's about the brand.

There is just no way any management with any intelligence and foresight cannot recognize the value of a corporate image. It is the best, single marketable investment that a company can make.

Any time you can have your logo or your name on a shoe, growing up that's a dream come true.

The power of branding, particularly when it comes to automobiles, is overwhelming. You go back to the seventies and eighties with the General Motor situation I was describing? Literally, folks, the Camaro and Firebird were identical cars but you'd so have the Firebird buyers, the Pontiacs, "No way I'm I buying that Camaro!" " It's the same car." "Nooooo, it is not. That is a Chevy and mine is a Pontiac."

In marketing, the familiar is everything.

Brands are the solution, not the problem. Brands are how you sort out the cesspool. ... Brand affinity is clearly hard wired. It is so fundamental to human existence that it's not going away. It must have a genetic component.

Al-Qaida in particular remains dangerous, and there [in Iraq] is some residual militia and special group presence. There are still between 20 and 30 attacks per day, still periodic car bombs and still loss of innocent civilians.

A Killer Brand exists when an entity derives a disproportionate amount of success in its category because of a compelling and differentiated expectation that comes to be associated with its name.

A brand is the set of expectations, memories, stores and relationships that, taken together, account for a consumer's decision to choose one product or service over another.

I want Virgin to be as well-known around the world as Coca-Cola.

A brand is something that has a clear-cut identity among consumers, which a company creates by sending out a clear, consistent message over a period of years until it achieves a critical mass of marketing.

Sound an alarm! Advertising, not deals, builds brands.

I wanted to have a global company, so I chose a global name. Alibaba is easy to spell, and people everywhere associate that with "Open, Sesame," the command that Ali Baba used to open doors to hidden treasures in One Thousand and One Nights.