Cecil B. DeMille Quotes

What a joy it is to see really professional media manipulation.

The genius of David Petraeus has always been his masterful manipulation of the media.

My level of intervention in the press, trying to control stories, is zero. Subzero.

People say I manipulate the media. Well, duh. We live in a media culture, so why on earth wouldn't I?

Politics is the business of managing perceptions.

To be sure, every White House tries to limit its exposure to difficult and distracting questions. The Obama administration was scrutinized for its use of late night shows and YouTube chats to get the president's message across in low-risk situations.

It's fun to toy around with press stuff a little bit, because in many ways it's not a real world.

Politics as battle has given way to politics as spectacle.

The media are obsessed with spin doctors and with portraying them as a bad thing, yet seem addicted to our medicine.

The media can make or break an administration.

Everyone in politics turns to the press, if only to manipulate it or deflect it.

Honestly, everybody gets talked about. Some people control their press a little more than others. Some people feed the press and move it the way they want to. I don't do that.

Bear in mind that we [ with Edward Herman] did not devise the terms "manufacture of consent" and "engineering of consent." We borrowed them from leading figures in the media, public relations industry, and academic scholarship.

The reality is [Donald] Trump is just better at this game than they are. Blaming the media may be a convenient foil, but the reality is, he's played the free media game better than they have. He has used the personal attack meme against them and literally created memes about them. They need to figure out how to play this game.

The Jewish press in the USA is solely responsible for our poor publicity.

I did love that scene in the movie [ "Our Brand Is Crisis"] because it's like "The Wizard of Oz." You see the backstage action of politics. You have access to see behind the curtain. You see how it's all one big advertisement.

Politicians have always been required to be fake, but now the career havoc wrought by a stray, flying sound bite means they have to sustain their fakeness all the time.

Everyone loves to hate a spin doctor.

I don't stage my own publicity.

I think sometimes we underestimate just how vulnerable Israel is on the public-relations front. That's why they spend so much money on propaganda. And that's why they panic every time they feel like they're losing the propaganda war.

When you're reaching out to people beyond the scientific community, image does matter.

Whoever controls the media, controls the mind.

It's not just politicians. Any spokesman for a vested interest is well schooled in how to say what it is they wish to say, which may bear no relation at all to what you've asked them.

The military has been determined to control the images of war since Vietnam. They're convinced that they lost the war because of loss of political support back home, because people saw what was going on.

Negative publicity makes people forget your best times.