Perception Management Quotes

I'm not always smiling when I'm on the golf course. Sometimes, hey, listen, people have regular jobs. You go to them when they're working, and you catch them not in the best moment either. So I understand how people could perceive me. But come get to know me, and I'm totally a different person.

Perception is reality.

There is no such thing as bad publicity except your own obituary.

You can fool people some of the time, but you can't fool them all of the time.

Do not leave your reputation to chance or gossip; it is your life's artwork, and you must craft it, hone it, and display it with the care of an artist.

If you are pained by external things, it is not they that disturb you, but your own judgement of them. And it is in your power to wipe out that judgement now.

Brand is just a perception, and perception will match reality over time. Sometimes it will be ahead, other times it will be behind. But brand is simply a collective impression some have about a product.

The primary cause of unhappiness is never the situation but thought about it. Be aware of the thoughts you are thinking. Separate them from the situation, which is always neutral. It is as it is.

You can't believe everything you read in a newspaper or everything that's coming out of the president's mouth. And you can't believe when someone posts a picture from their personal life, because most of the time, it's staged - we're showing each other these idealized versions of ourselves so that we seem better and other people will feel worse.

Men are disturbed not by the things that happen, but by their opinion of the things that happen.

By repetition, each lie becomes an irreversible fact upon which other lies are constructed.

Soviet propaganda is remarkably effective and the Americans are even more remarkably stupid.

Russia, Russia - unwashed, backward, appealing Russia, so ashamed of your own backwardness, so orientally determined to conceal it from us by clever deceit.

The holy grail is to spend less time making the picture than it takes people to look at it.

The Russian Bolsheviks have discovered that truth does not matter so long as there is reiteration. They have no difficulty whatever in countering a fact by a lie which, if repeated often enough and loudly enough, becomes accepted by the people.

The greatest triumphs of propoganda have been accomplished, not by doing something, but by refraining from doing. Great is truth, but still greater, from a practical point of view, is silence about truth.

It isn't what happens to us that causes us to suffer; it's what we say to ourselves about what happens.

I thought I would call myself a pig before the viewer could, so they could only think more of me.

Flee and your bad behavior will be fixed in people's minds. Return, seem in goo spirits, and everyone will doubt their own memory of events.

In a crisis the true facts are whatever other people say they are.

Any image I have, it's just what I do, but it comes off as being very pretentious. When you're a bit in the public astigmatism, anything you do seems like you did it so somebody would see you do it, like showing up at the right parties.

People have perceived dangers and real dangers, but to politicians, it's all the same.

We must not allow other people's limited perceptions to define us.

Nazi propaganda Minister Joseph Goebbels once remarked that if a lie is told often enough people will begin to see the lie as truth.

I'm never really conscious of saying, "I'm going to take on a specific role to combat a certain image in the public eye." I think that's pretty manipulative and transparent to the public anyway.