VANCE PACKARD

As businessmen caught a glimpse of the potentialities inherent in endlessly expanding the wants of people under consumerism, forced draft or otherwise, many began to see blue skies... What was needed was strategies that would make Americans in large numbers into voracious, wasteful, compulsive consumers-and strategies that would provide products assuring such wastefulness. Even where wastefulness was not involved, additional strategies were needed that would induce the public to consume at ever-higher levels.

Leadership appears to be the art of getting others to want to do something you are convinced should be done.

The difference between a top-flight creative man and the hack is his ability to express powerful meanings indirectly.

If the person you are trying to diagnose politically is some sort of intellectual, the chances are two to one he is a Democrat.

Furthermore, unlike Man's other great good friend the horse, the cat is no sweating serf of Man. The only labor she condescends to perform is to catch mice and rats, and that's fun.

You can't tell a millionaire's son from a billionaire's.

New pressures are causing ever more people to find their main satisfaction in their consumptive role rather than in their productive role. And these pressures are bringing forward such traits as pleasure-mindedness, self-indulgence, materialism, and passivity as conspicuous elements of the American character.

In the field of marketing . . . the trend toward selling [has] reached something of a nadir with the unveiling . . . of so-called subliminal projection. That is the technique designed to flash messages past our conscious guard.

At one of the largest advertising agencies in America psychologists on the staff are probing sample humans in an attempt to find how to identify, and beam messages to, people of high anxiety, body consciousness, hostility, passiveness, and so on.

The Christian notion of the possibility of redemption is incomprehensible to the computer.

Leadership appears to be the art of getting others to want to do something you are convinced should be done.

You can't tell a millionaire's son from a billionaire's.

The difference between a top-flight creative man and the hack is his ability to express powerful meanings indirectly.

The Christian notion of the possibility of redemption is incomprehensible to the computer.

Rock and roll might be summed up as monotony tinged with hysteria.

The most common characteristic of all police states is intimidation by surveillance. Citizens know they are being watched and overheard. Their mail is being examined. Their homes can be invaded.

As businessmen caught a glimpse of the potentialities inherent in endlessly expanding the wants of people under consumerism, forced draft or otherwise, many began to see blue skies... What was needed was strategies that would make Americans in large numbers into voracious, wasteful, compulsive consumers-and strategies that would provide products assuring such wastefulness. Even where wastefulness was not involved, additional strategies were needed that would induce the public to consume at ever-higher levels.

Furthermore, unlike Man's other great good friend the horse, the cat is no sweating serf of Man. The only labor she condescends to perform is to catch mice and rats, and that's fun.

At one of the largest advertising agencies in America psychologists on the staff are probing sample humans in an attempt to find how to identify, and beam messages to, people of high anxiety, body consciousness, hostility, passiveness, and so on.

If the person you are trying to diagnose politically is some sort of intellectual, the chances are two to one he is a Democrat.

In the field of marketing . . . the trend toward selling [has] reached something of a nadir with the unveiling . . . of so-called subliminal projection. That is the technique designed to flash messages past our conscious guard.

New pressures are causing ever more people to find their main satisfaction in their consumptive role rather than in their productive role. And these pressures are bringing forward such traits as pleasure-mindedness, self-indulgence, materialism, and passivity as conspicuous elements of the American character.