NEIL NEWHOUSE
Romney and his surrogates had more than usual difficulty with getting their facts right. Fact checking organizations would call them on this and in April of 2012, Romney ran a TV ad that was grossly wrong and misleading. When asked about the expose of the falsehood of the ad, Newhouse made this classic response. The reason this is an important quotation is that the statement drew much more critical attention than the false had or its classification as untrue did. Even President Obama made fun of it in his campaign speeches. See Martin Amis {631017} for a serious critique of the meaning of the quotation.
Neil Newhouse is a co-founder of Public Opinion Strategies, a political survey and polling firm, and was the lead pollster for the unsuccessful presidential campaigns of both John McCain and Mitt Romney against Barack Obama.