MAX MARTIN
(Karl Martin Sandberg)
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Karl Martin Sandberg, known professionally as Max Martin, is a Swedish record producer, songwriter and retired singer. He rose to prominence in the late 1990s after making a string of hit singles such as Britney Spears' "...Baby One More Time" (1998), the Backstreet Boys' "I Want It That Way" (1999), and NSYNC's "It's Gonna Be Me" (2000).