MARK SCHATZKER

Big Soda employs Washington lobbyists. Big Soda throws money at science and scientists. Big Soda pays for and defends "pouring rights" in elementary schools, high schools and universities. And Big Soda continues to insist its products offer an excellent source of "hydration," which is a little like saying smoking fulfills the basic human need to inhale. Big Soda knows what it's doing.

Big Soda employs Washington lobbyists. Big Soda throws money at science and scientists. Big Soda pays for and defends "pouring rights" in elementary schools, high schools and universities. And Big Soda continues to insist its products offer an excellent source of "hydration," which is a little like saying smoking fulfills the basic human need to inhale. Big Soda knows what it's doing.