MACON PHILLIPS

George W. Bush and his White House Staff were of a generation that only thiought of a personal computer as a Word Processing and e-mailing machine. In the 8 years of the Bush Presidency, there were dramatic and dynamic breagthouhs on PCs and digital technology. But they percieved no need for anything more, The younger, much more technoplogically savy Obama and his staff were shocked that the headquarters of the most important leader in the world was so far behind the times in their digital capability, The White House Website that was being used was that developed in teh first Clinton Administration which then was the state of the art. But more than 15 years later, it was ancient and decrepid. The Obama Team leaped into the future with a very sophisticated new website whcih was the backbone of Obama's highly sophisticated digital communications strategy.

George W. Bush and his White House Staff were of a generation that only thiought of a personal computer as a Word Processing and e-mailing machine. In the 8 years of the Bush Presidency, there were dramatic and dynamic breagthouhs on PCs and digital technology. But they percieved no need for anything more, The younger, much more technoplogically savy Obama and his staff were shocked that the headquarters of the most important leader in the world was so far behind the times in their digital capability, The White House Website that was being used was that developed in teh first Clinton Administration which then was the state of the art. But more than 15 years later, it was ancient and decrepid. The Obama Team leaped into the future with a very sophisticated new website whcih was the backbone of Obama's highly sophisticated digital communications strategy.