LEONARD W. HALL

In the 1952 Presidential campaign the Republicans had used the new medium of television as a very effective campaign tool even though neither Eisenhower nor Stephenson were particularly telegenic. However Hall and some other political leaders saw the remarkable power of TV. This appears to be the first public statement by any politician or party official where it is suggested that how a candidate comes across on television be an important criterion of selection of candidates in general and presidential candidates in particular.

In the 1952 Presidential campaign the Republicans had used the new medium of television as a very effective campaign tool even though neither Eisenhower nor Stephenson were particularly telegenic. However Hall and some other political leaders saw the remarkable power of TV. This appears to be the first public statement by any politician or party official where it is suggested that how a candidate comes across on television be an important criterion of selection of candidates in general and presidential candidates in particular.