L. PATRICK DEVLIN
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After Eisenhower’s successful use of TV, in 1952 and 1956, the next election—1960—had a plethora of TV ads which were mostly talking heads and in addition pundits were appearing on TV in the same format.
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L. Patrick Devlin is a specialist in media and politics. Delvin is a former professor of communication at the University of Rhode Island, having held the post for over thirty years until 2008, when he retired. He has written books such as Contemporary Political Speaking (1971) and Political Persuasion in Presidential Campaigns (1987).