Africanity is foisted upon the migrants the moment they arrive in the West. On the continent, most people in the rural areas live under ethnic categories like Kikuyu, Ibo, Hausa and Acholi. Some educated, middle-class and/or urban dwellers may see themselves as members of a nation like South Africa, Kenya or Tanzania. In some countries like South Africa, which has recently emerged from the crucible of apartheid, national consciousness is still strong. For most, however, "national" consciousness emerges only occasionally during Independence Day celebrations, international soccer matches or at election time. "African" consciousness, however, is a rarity