DAVID RICARDO
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At the time this was generally true for most businesses. However, in a modern economy, there are other ways. Increasing volume, automation, innovating products and services to get premium prices naw are standard techniques.
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David Ricardo was a British political economist, one of the most influential of the classical economists along with Thomas Malthus, Adam Smith and James Mill. He was also a politician, and a member of the Parliament of Great Britain and Ireland.