BERNARD BENJAMIN YAMRON

Eisenhower was willing to experiment with television to promote his candidacy, his Democratic opponent Adlai Stevenson was less inclined to do so. Fearful that the election might become a simple decision between “Ivory soap vs. Palmolive,” Stevenson shunned short, televised commercials and opted instead to talk sense to the American people with more substantive speeches.

On election eve, [Thomas E.] Dewey conducted an eighteen-hour “talkathon” which ... also featured questions phoned in by callers from across the state.

Eisenhower was willing to experiment with television to promote his candidacy, his Democratic opponent Adlai Stevenson was less inclined to do so. Fearful that the election might become a simple decision between “Ivory soap vs. Palmolive,” Stevenson shunned short, televised commercials and opted instead to talk sense to the American people with more substantive speeches.

On election eve, [Thomas E.] Dewey conducted an eighteen-hour “talkathon” which ... also featured questions phoned in by callers from across the state.