ANNA MARIE JARVIS
(Anna Maria Jarvis)
After having been the driving force to officially recognize Mothers’ Day, she became shocked at the crass commercialism that accompanied it. She even tried to legally prevent commercial firms from advertising flowers and other objects for Mothers’ Day, spending most of her money to de commercialize what she had created. But she failed at the latter having succeeded with the former.
Anna Maria Jarvis was the founder of Mother's Day in the United States. Her mother had frequently expressed a desire for the establishment of such a holiday, and after her mother's death, Jarvis led the movement for the commemoration. However, as the years passed, Jarvis grew disenchanted with the growing commercialization of the observation (she herself did not profit from the day) and even attempted to have Mother's Day rescinded. She died in a sanitarium, her medical bills paid by people in the floral and greeting card industries.
