Viewer Control Quotes

In the future, I think movies are going to be more of data sets that viewers have a hand in controlling - where the narrative originates and what happens to the content.

If I had to say who is the number-one most powerful figure is in reality TV, it's very easy. It is the general public. They're the only people who have power now.

I don’t think television will ever be perfected until the viewer can press a button and cause whoever is on the screen’s head to explode.

What hasn't surprised me is that audiences, as we found starting with box sets, want control, to decide how they watch it. Appointment viewing is slowly being put slightly behind.

With VR, you are directing in a 360-degree environment. The biggest challenge is that the viewer can look anywhere. They might look at the the weakest moments, the very things you edit for TV. You don't control where they look.

Clearly the success of the Netflix model, releasing the entire season of 'House of Cards' at once, proved one thing: The audience wants the control. They want the freedom. If they want to binge as they've been doing on 'House of Cards' and lots of other shows, we should let them binge.

The days of holding the audience captive to watching television at times that programmers tell them they have to watch it are coming to an end. It's a new world, where the viewer and fan wants to watch whatever they want to watch, whenever they want to watch it.

The difference between television, films and the web is that unlike the former, the latter is not appointment viewing. You decide the time you want to watch and how much you want to watch. The web is for the viewer.