A digital camera does have many advantages and I was a believer that digital video would be a big influence on film-making.
I do think that music videos have a huge impact on the way you listen to music.
I watched a million coming-out videos, and that was kind of how I accepted it myself.
I think the long-term effect of video on cinema is good in that what we are now getting up there on the screen is of superior quality. Videos are just so much more sensitive to the world.
There are so many songs that have become massive hits merely because the video is great, while the song is pretty rubbish. From that point of view, I think I've always preferred to listen to a song rather than look at it.
Sometimes videos make a bad song very tight.
I love narrative videos, but sometimes I think they can limit a listener's experience of a song.
I always write knowing that people will hear it, but also hoping they'll see it. So a lot of times I make lyrical decisions based on what looks better. Also I write based on what I saw for a video. I obsess over lyrics in the hopes that they'll endure in different ways. I'm very precious about it.
The video was of paramount importance, because 'Take on Me' was not an instant hit.
