User Focus Quotes

Microsoft wasn't born as an enterprise company. We have always been growing with end users in mind.

You‘ve got to start with the customer experience and work back toward the technology - not the other way around.

We put people at the center of everything we do.

I saw lots of music devices. I loved playing with music devices. And like most of the world, I thought of a music device as a music device. Steve Jobs tends to look beyond that, and he doesn't see a music device as having any importance at all - how fast it is, how many songs it can hold, and all that - he sees music itself to a person as a being the important thing.

The thing about startups is you can make it, and if it's wrong you can remake it, and you can build a team that you want to have, a product that you want to have. You're utterly focused on your users or your customers and their needs, and trying to figure out how to meet those needs.

Our focus in the client group had always been to build products and features that people wanted to use. That we wanted to use. That our moms wanted to use.

A modern health and social care system has to be completely focussed on the needs of its users.

We want to do one thing and do it really well. For us, that's communications between people who are friends and relatives.

To whom does design address itself: to the greatest number, to the specialist of an enlightened matter, to a privileged social class? Design addresses itself to the need.

It is great to see kits designed specifically with us in mind.

We continue to focus on actually solving problems that real people have and not being distracted by what power users want.