Every single project deserves a different approach.
A lot of good ideas are actually bad ideas because, since they sound good, everybody's already doing them.
Being creative means first of all doing something unusual... On the other hand, however unusual it may be, the idea also has to be reasonable for people to take it seriously.
You don't want to just do 'me too' companies that are copying what others are doing.
Winners don't do different things.They do things differently
For uncommon solutions, you have to look in uncommon places.
Often, I'm sitting opposite a client, and I'm thinking, 'How do I convince him to not copy the best-selling product out there?' And sometimes I don't know. Really, it's smarter to be a thief.
If you don't believe in yourself, then who will believe in you? The next man's way of getting there might not necessarily work for me, so I have to create my own ways of getting there.
At the beginning of the week, when we do our game planning, we look at the opponent and all the unique things they do.
Judo was one of those sports where they give you guidelines but then try to tell you to develop your own style.
I work differently than most people.
People who succeed at the highest level are not lucky; they're doing something differently than everyone else.
I think all coaches have their own way of doing things.
I think - I'm always interested in reaching people in different ways, not by - not by just standing on a - randomly on a subway platform.
