Unconventional Promotion Quotes

At Marshall Field in Chicago, I had them take a big bed into the menswear department, one with black sheets. I'd get in bed wearing a nightcap, and my fans would get in bed with me, one at a time, and I'd sign their memorabilia. And then I'd give them a free pint of Ben & Jerry's.

I don't want the big flashing lights and red carpet, like, 'Here comes another Bon Iver album!' I just want it to be my bedroom-y thing. But that'll take a while to figure out.

I wanted to get my movie noticed WITHOUT spending any ad money. So I made a bit of a spectacle. I recorded lots of podcasts. I bickered with hate groups. I criticized critics. I banged pots together. I did everything I could to raise awareness without raising any money to do so.

'Simon' was always a word-of-mouth book. When it came out in 2015, I don't know that anybody thought that 'Simon' could be mainstream. Publisher Harper Collins loved it in-house, but it wasn't a lead title. Nobody is more surprised than me that it's a film. It's the little book that could.

Being a niche kind of artist, you're not going to make a lot of friends in the traditional music biz.

I've been using the same editor, thankfully, she's been sticking with me, but I've been doing it full-on guerilla style... I haven't gotten any public sponsor or anything, because I don't want to seem like I'm trying to sell any particular thing.

I've always believed that you put everything into making the best record you can make, regardless of how you release it and regardless of the press and the hype - that the music wins.

There's no rules in music anymore. You don't have to go down with, 'You have a single, let's do six weeks of promo, beginning with this, doing this, doing this.'

I shattered the notion that a movie had to be advertised with realistic elements from the story.

That's why I made my record before I had a label. I put it out independently - in a way, out of fear - because I didn't want anyone to change it.

I'm just really excited to promote the movie [I know The Chair ] and the show in a different way, and not just the typical Hollywood way, which I don't think I'll ever fit into.

I love what Paul Thomas Anderson did with 'The Master' with putting out those teasers made up of footage that's not in the movie.