Targeted Promotion Quotes

It's always good to promote a film on a larger scale before it's been put to test.

If I could just have my music be played for many people no matter what method or way is used, I would reply that that is not the case.

One of O'Reilly's advantages is that we have a network of thousands of user groups to whom we give free books, to whom we advertise our products, and they spread the word. If you don't have that database, it's hard to get the attention of the market.

Many writers hate the shilling process, and I understand that. However, it's really the only thing about the publication process you can somewhat control. You can't affect reviews. But you can try to find your book an audience. One of the problems with the book publishing industry is that their publicity efforts tend to be spent on people who already read, and know how to discover, literary fiction.

The Free People brand plans to drive growth on three different fronts: product expansion, geographic expansion and improved marketing.

I want my writing to reach people. I don't write for a market. I write from my heart, something that appeals to me. The marketing, segmenting etc., can be done by your publisher, not you.

Media companies' hit-focused marketing did not emerge in a vacuum. It reflects how consumers make choices. The truth is that consumers prefer blockbusters.

The support that we have from the network in terms of watching us at an unusual time in the year and playing our episodes three times in a given week until we built an audience... is exceptional.

FX is a network; that's their whole model, letting creators make the thing they want to make and then marketing it really well.