Taglines Quotes

Today it is not the classroom nor the classics which are the repositories of models of eloquence, but the ad agencies.

I'm a closet 'Real Housewives' fan. Any season, any year.

Long before social media existed, the proto-tweets of advertising had penetrated American popular culture: 'A mind is a terrible thing to waste.' 'Where's the beef?' 'A diamond is forever.' 'Think different.' You'd be hard pressed to find a writer's craft that has more directly influenced the vernacular.

I try to look at the films as I make them from a distance, in a way. I think of them as kind of pop culture artefacts. I'll often make posters and tag lines as I'm working on them, and not just conceive of them as a story I'm going to tell, but as a whole, a piece - a whole object that exists in the pop culture realm.

The average billboard has no more than eight words. It takes a lot of effort to make a beer, rice, or shampoo seem special in eight words.

I'm terrible with titles.

People said to me, "You know, when you record a special, you're going to regret it. The one thing you'll regret because you're a comic is you'll think of better tags."

I'm obsessed with the 'Real Housewives ATL,' sorry about it. It's one of my favorite shows of all time.