When I came into boxing, I brought it to the next level with adverts and doing pantomime and people just got jealous of me doing that.
I didn't mind spending 40 lakh on the promo of 'Jaane E Mann,' because big things need big money. A quality product has to be marketed well.
Creative things have to sell to get acknowledged as such.
Rounder Records decided to call the album Move It On Over, much to my chagrin but they knew what they were doing. It took off and to this day I can't figure out why.
In my experience, marketing is best when it proves the product it is supporting.
Sales went crazy when we made the pizza perfect.
I think 'The Time Traveler's Wife' is one of the most brilliantly marketed books I have ever seen.
Rich people are almost always excellent promoters. They can are willing to promote their products, their services, and their ideas with passion and enthusiasm.
